Proofreading, Copy Editing & Rewriting
Writing copy is easy, anyone can do it.
Or at least that’s what many business owners think, at first. But then what happens? Traffic stalls. Conversions stagnate. And the business website quickly becomes something more decorative than practical.
I totally get it. But there’s a reason copywriters are paid relatively well, and that’s simply because what we do takes years to perfect. It’s a mix of understanding, skill, experience and creativity that we weave together into a tapestry of success.
What it is: copy editing
When was the last time you audited your copy? It’s a simple question but one that many business owners don’t consider anywhere near enough.
When it comes to reviewing copy or content, there’s a couple of questions I consistently ask:
- Does it flow? Is it well written?
- How does it make me feel?
- Are there any factual errors or inconsistencies?
- Does it strike the right balance between business and customer needs?
Answering these simple questions will determine the best course of action moving forward.
Why it's important: SEO
Outdated copy or content leads to a poor user experience, and Google consistently factors this as one of the most important elements in SEO. Any business who doesn’t make the user experience central to their website design will struggle to perform well.
Also, your copy or content is often the first impression a new customer gets of your business. Outdated copy or content comes across as unprofessional. And in some cases, outdated copy could be misleading and even breach marketing laws.
That said, a content review doesn’t need to be something to worry about. As when it is done properly, it is a great opportunity to look for improvements and boost the performance of the copy.
How it works: the copy editing process
My engagement process is the same for whatever work I’m doing:
- Initial enquiry – the part I’m hoping you’ll do shortly where you fill in my contact form with as many details as you can.
- Clarification – I get back to you to answer questions and get missing pieces.
- Quotation – I send you what it’s going to cost.
- Proposal – If you agree, I send you a full agreement outlining exactly what I’ll do for you, when, and how much I’ll charge.
- Brief – I pick up the finer details of the project to make sure the process is as smooth as possible.
This process generally doesn’t take too long, around an hour of commitment from your end in total, including all five steps. Once this has been agreed, I can get to work on the creative process:
- Review – I review what is required to be reviewed and make an initial assesment of the best option.
- Writing – I rewrite or copy edit the required pieces.
- First draft – I submit these to you for your feedback in good time.
- Revision(s) – If there are any elements that you feel are unsuitable, I will revise these up to three times.
- Final draft – I submit my final draft alongside my final invoice, within budget and on time, every time.
How much it costs: copy editing pricing
Copy editing and rewriting can be a messy job, and until you’re in the thick of it you don’t know exactly how much time it will take. Some of the factor influencing this are:
- The length and number of the pieces, as well as their purpose
- The difficulty in terms of topic depth and whether some research is required
- How long it’ll take me in hours or days
- When it’s needed by
5It’s for this reason that I always propose a project-based quote to ensure a fair deal for both of us. That said, the following can be used as a guide.
- £30 hourly rate
- £225 daily rate
- £100 for an 1000-1200 word article/page that only needs structural improvements
- £150 for an 1000-1200 word article/page that requires some research and extensive editing
- £450 for a five-page website copy review and standard editing to improve structure/style and flow
For a reference guide, the average UK copywriter charged £349 per day in 2019, and that’s without background in finance or often even a professional copywriting qualification or marketing degree.
What is included: why it's worth it
- Full 10-step process listed above, contracts drawn up, phone calls/emails and all back and forth
- Improved scope on content to ensure it is targeted and clearly defined
- Three titles for each content piece
- Structural suggestions on web copy and website reviews
- Relevant research
- The latest SEO techniques as I have completed extensive training in this area
- My unique experience working within financial services including IFA qualification
- My copywriting diploma from CMP, the gold standard for copywriting
- Experience from studying marketing at degree level
- Five years of business writing experience both within finance and as a freelancer
- Professional indemnity insurance